From $7 to $97: How to Transform a Simple PDF Into a Premium Digital Product
From $7 to $97: How to Transform a Simple PDF Into a Premium Digital Product The strategic framework for building value through customer feedback and smart pricing evolution By Adam Dukes • December 20, 2024 • 8 min read …
She slid in my DMs…
This morning, I got a DM from someone with 140,000 Instagram followers. Her question? “What’s your secret to success?” I stared at the message. Blinked twice. Took a bite of my eggs (I eat 10 eggs/day, in case you’re new ’round here), then replied: “I’m a stubborn MFer” Here’s the exchange: That’s it. That’s the “secret”. I’ve failed more times than I can count. I’ve had launches that flopped (that hurt my pride & ego!) Burned cash on ads that didn’t convert. Spent months posting Reels that…
A lesson in speed (and surprises)
I finally made good on a promise I made 6 months ago. We took the kids go-karting last night! Something I said we’d do late last summer (once the weather cooled off) They were ecstatic! I was nervous. This was their 1st time. Here’s the thing… They were naturals out there on the track! Especially our daughter, who blew past every expectation I had. She was weaving in and out, hugging the turns, and was calm as a cucumber. I unfairly underestimated her. She wasn’t just good. She was 10x…
Yesterday sucked… but this made it better
Yesterday sucked. I’d rather dig my eyeballs out with plastic spoons. My website was down for 3/4 of the day yesterday. I lost $84.63 because my ads were going to a broken site. Luckily, someone brought it to my attention yesterday evening. I panicked. I spent hours last night troubleshooting it (read: frantic Googling), and finally crashed in bed at 1:38 am. The good news? It’s fixed now. I woke up to $178 in sales. And an email from a lady named Sarah. She joined the Digital Product…
$746
We spent the entire day at Universal Studios yesterday. We got to the park at 9:30. Gates opened at 10. The weather was perfect (75 & sunny) The lines were long. We rode 6 rides in that time span. Today, we plan to buy the Express pass. Skip the line, and hopefully ride a lot more rides this go around. It costs money, but it gets us the results faster. Similar with running ads. I’ve posted 1 Reel since on vacation. Yet, made $746 yesterday. And $719 on Tuesday. I had systems working for me…
Creating Memories — The Best ROI There Is
We’re taking the kids to Hollywood tomorrow! No, we’re not set to star in the next Steven Spielberg action movie. We’re taking them to Universal Studios! It’s a last minute trip idea I came up with late last week. I’m bracing myself for endless requests for churros 😜 But this trip means more than just a few days away. I’ve always dreamed of taking an “on the fly” vacation. We just told the kids about it today. This is the WHY behind what I do…To create a life where I could say yes to these…
From Idea to 20 Published Books — In 48 Hours
I launched the Digital Product Challenge in August 2020 (during the pandemic) It was called “300 Extra” at the time. The idea was to help people earn an “extra $300/month” from selling ebooks. I sold it for $7. I became their 1st customer like I do now. Rob was one of my very 1st customers. He wrote & published his ebook in 48 hours, and I became his 1st customer. He sent me this email the other day… He’s published TWENTY books on Amazon since grabbing “300 Extra” (The Challenge has nothing…
You don’t need big budgets to win with ads!
I flipped on Instagram ads on November 26th. I had a bit of a budget to start with. It’s one thing I wish I started months ago. So, I had a theory last week…. I tested it out on an …